WHEN THREE WOMEN WHO HAVE NEVER MET ARE BROUGHT TOGETHER WITH ONE CHALLENGE:

WHAT HAPPENS

BUILD A BRAND IN JUST 10 WEEKS?

Each season follows three participants as they collaborate to create, shape, and launch a brand from the ground up. Through candid conversations, creative brainstorming sessions, and real-time decision making, listeners get an inside look at the process of building a brand identity, defining a purpose, developing a voice, and connecting with an audience.

Participants are more than guests. They are active contributors who bring their ideas, experiences, and perspectives to the creative process during each episode. As they navigate challenges and opportunities together, they form new friendships while discovering the power of collaboration, storytelling, and innovation.

Co-Produced by Universal Admedia,

3 Amigas: The Reality Podcast is inspired by friendship, collaboration and entrepreneurism.

The outcome is intentionally open ended. The brand may evolve beyond the season, inspire future projects, or pave the way for new opportunities. What matters most is the journey: embracing creativity, taking risks, and exploring what becomes possible when three strangers dare to build something meaningful together.

Part reality show, part creative lab, and part friendship experiment, 3 Amigas celebrates bold ideas, authentic connections, and the art of building a brand with purpose.

Over the course of 10 weeks, audiences will witness the challenges, breakthroughs, disagreements, and wins that come with transforming an idea into a recognizable brand. The show offers an unfiltered look at collaboration in action while highlighting the creativity, resilience, and courage required to bring a vision to life.